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Department of Economic and Social Affairs Sustainable Development

ROCK PROJECTS

Lead entity name
International Showcases and Pop-Up Retail Activations. Execution of curated fashion diplomacy activations
Partners
Key indicators include: - 51 independent fashion and lifestyle brands onboarded through mentorship, strategic development, and market access programs - Global export reach across 44 countries and 200 cities, achieved through wholesale, retail, pop‑ups, and digital platforms - Market exposure through 12 international events in 6 cities — New York, Paris, Milan, Florence, Copenhagen, and Seoul - Estimated 6,000+ hours of mentorship and advisory support delivered over four years, covering brand development, sustainability strategy, production planning, and international market entry Social and ecosystem impact includes: - Strong representation of women‑led brands, contributing to SDG 5 (Gender Equality) - Support for designers, artisans, and production partners, particularly in Ukraine and Eastern Europe - Sustained international visibility for Ukrainian fashion during wartime, strengthening cultural and economic resilience Environmental and sustainability outcomes include: - Increased adoption of ethical and localized production models - Use of responsible materials, small‑batch production, and circular design principles Evaluation is supported by annual internal reviews, partner and designer feedback, and continuous program refinement to ensure accountability, relevance, and measurable contribution to the Sustainable Development Goals.
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