Majuun
Lead entity name
Establish documented impact reporting across artisan participation
SDG
Partners
Women artisan communities in Bangladesh, yarn twisting communities, master dyers, cane makers, jute farming communities, women-led artisan partner organization, village-based artisan ecosystems across the sourcing region, US consumers. Primary beneficiaries are the women and communities engaged across Majuun's full production ecosystem in Bangladesh, spanning weaving, yarn twisting, dyeing, cane making, and fiber preparation. Jute farming communities in the sourcing region benefit through regional demand for locally grown fiber, a rain-fed biodegradable crop that supports soil health. The women-led partner organization strengthens its operational and export capacity through the partnership. Consumers benefit from access to handwoven accessories rooted in considered design. The broader fashion and lifestyle industry benefits through greater visibility of artisan-made natural fiber and macrame weaving as a viable, design-forward category, keeping a skilled handcraft practice alive within contemporary accessories.
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